Sustainability is not just a buzz word in our company
or an item to tick off on our check list. It’s not just a
matter of complying with regulations and legislations,
and it’s more than preserving our planet for
generations to come.
Simply put, sustainable practices that function
circularly, that create products of value in nonharmful ways, which can be recycled and upgraded
through advanced systems is the smart way to
keep denim culture alive. Instead of throwing away
resources to then purchase more, we focus on
saving them and keeping their value in circulation.
Our strategy is simple. Use resources wisely, create
long-lasting value, transform end-of-life clothing into
new denim fashion, work together with like-minded
partners, and help lead the fashion and textile
industry to meet mutually beneficial goals.
Sustainability that fosters a rich denim heritage is the
core, heart, and soul of our business. We celebrate
our 100-year heritage with humble gratitude, and
with sustainable business at our core, we look
forward to at least 100 more.